Founder’s Story
Hey, I’m Light Mark.
First and foremost, I’m a writer. I actually started my journey as a YouTube scriptwriter and built a solid reputation working with everyone from faceless channels to major creators.
Through copywriting, I developed a robust client base and eventually started working with coaches who wanted to leverage YouTube to drive traffic to their businesses, communities, and products.
But the real breakthrough came when I started working with coaches and e-commerce brands who had cracked the ad game but were stuck at the conversion bottleneck. These weren’t startups burning through seed money. These were established businesses doing $100K-$500K+ monthly revenue, spending serious money on Meta, Google, and TikTok ads.
That’s when I realized something: The gap between good traffic and great revenue isn’t your ads. It’s what happens after the click.
Now I run a conversion-focused agency specifically for businesses spending $15K+ monthly on ads. My team includes an in-house data analyst and web designer, plus trusted freelancers who understand high-stakes conversion optimization.
We don’t work with everyone. But if you’re already proven, already scaling, and tired of watching expensive traffic leak revenue? Let’s talk.
Our Values
Meet Our Team
Light Mark
Founder & CRO Strategist
Big Alex Hormozi fan, 2 AM business podcast addict, "unhealthy obsession" with optimizing funnels.
Started writing YouTube scripts in my pajamas, now I help seven-figure brands make their ad spend actually work. I still work in pajamas sometimes (don't tell my clients). My biggest pet peeve? Beautiful websites that don't make money.
Grace Okueleigbe
UI/UX Designer
Quiet most times, other times…argues that fried plantain is the next best thing after sliced bread.
I love tinkering with shapes and colors. So yeah..... I'm your designer. My design philosophy: if it doesn't help someone buy, it doesn't belong on the page. Simple as that. And when I'm not shape-shifting colors, you'll probably catch me outside absorbing nature.
Nelson Thomas
In-House Data Analyst
Gets excited about 0.3% conversion lifts, reads Analytics for fun, trained pharmacist.
I’m obsessed with one thing: helping your brand sell smarter. My superpower is translating "the numbers look weird" into "here's exactly what's broken and how to fix it." My approach blends analytics, creativity, and a dash of wit—because boring pages don’t convert. Compelling ones do.